Thinking of Exhibiting?
Booking a stand at LIDS 2012 comes with some concrete guarantees. Being a dedicated Show, you'll know that there's no wastage, everyone attending wants to know about diving first and foremost; whether expert, enthusiast or beginner – they all want to be there. That's why we attracted more than 10,000 divers in just 2 days to the Show last year!
Stand space is selling fast for LIDS 2012 (31 March – 1 April) and, with more than 200 companies expected to take part, plans are now being finalised to make the show the most exciting diving event in the capital to date.
Once again, diving experts and celebrity speakers from all over the world will be giving free seminars and presentations to hundreds of seasoned and wannabe divers. The Try Dive Pool and Technical Pool will be major features of LIDS 2012, along with new-look in-hall features and expanded dive-travel and underwater photography areas.
Refreshing Year Upon Year
Reassuringly long established, the Show's success is thanks to its continued market evolution. Only through the passion and expert knowledge of our DIVE SHOW team can the Show format be developed year on year, ensuring it is always in total harmony with the spectrum of visitors.
At LIDS 2012 more comprehensive support than ever before from PADI and BSAC will, for the first time in London, include special FREE ticket promotions for newly-qualified divers, giving them a perfect opportunity to find out more about the latest dive kit, travel and further training.
Both agencies will be running dedicated dive presentations throughout the weekend, and BSAC will be featuring the Branch Pods and special university dive-club area that proved so popular in Birmingham.
LIDS 2012 will also benefit from increased promotions through key travel and training partners in the dive industry, as well as with The British Forces Foundation, the show's Charity Sponsor.
So when you book a stand at LIDS 2012 you can be sure that you're signing up to a Show that's constantly evolving!
Who Should Exhibit?
A stand at LIDS 2012 is a must for any company targeting divers but, with over 80% of the audience also being ABC1 and under 45 years of age, the Show provides an excellent opportunity for organisations to meet large numbers of young, active and affluent people. For the most part though you'll be rubbing shoulders with the likes of:
- Manufacturers and Retailers of Diving Equipment
- Tourist Boards, Travel Agents and Dive Destinations
- Underwater Photographic Suppliers
- Boat Manufacturers
- Chandlery Suppliers
- Compressor Manufacturers
- Leisure Clothing Companies
- Diver Training Agencies and Schools
- Publishers.
Attracting the Right Visitors
It's quality, as well as quantity, that counts – It's a phrase you hear often enough, and at LIDS 2012 it couldn't be more true. The Show goes all out to attract the keenest divers around – whatever agency they may have trained with.
Our Commitment
Attracting 10,162 divers in just two days to LIDS 2011 could be considered quite an achievement in itself. But for LIDS 2012 we're planning many new initiatives, and here are just some of the promotional highlights:
- The full support of major training agencies including PADI and BSAC
- The full backing of the Diver Group – the UK's largest diving media organisation whose products include: Diver Magazine, Diver Travel Guide and Divernet
- Advertising and editorial support in key UK diving magazines over a three month period
- Prominent promotion of the show through key BSAC media – including the BSAC website, monthly member e-bulletins, and social media sites
- Personal invitations with special offers to over 10,000 past dive-show visitors
- A 6,000 strong direct mail shot to a regional selection of visitors from our 'active divers' database
- Regional and national press coverage including 'ticket giveaway' competitions
- Link-ups with radio and TV stations nationwide
- Dedicated teams of Public Relations, Advertising and Research experts
- E-mail campaign to over 20,000 past dive-show visitors
How to Book Your Stand Space
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Exhibiting at LIDS 2012 will give you direct access to thousands of divers but the cost of stand space starts in the low hundreds – just £597 +VAT for a 2m x 1.5m stand inclusive of a stand system. And, unlike some other shows, there is no premium to be paid for special positions. It's a simple matter of first come, first served. And remember that many stands can also be altered in size to suit your requirements and budget – please ask. |
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| 3m x 2m shell scheme stand during build up |
The Costs
- Stand Space Only – £184 +VAT per metre2
- Stand Space and Shell Scheme – £199 +VAT per metre2
Shell Scheme consists of loop nylon side and back walls, full carpeting, grid ceiling, and facia board with company name. Stand cleaning is also included.
For more information, please call Richard Thompson on
+44 (0)20 8943 4288
